RA WorkshopRA Workshop Dark Logo
PricingDownload
Sign inBook a demo
  1. Home
  2. Products
  3. Smart Office
  4. Marketing & Analytics
Marketing & Analytics

See which campaigns fill the pipeline — and which product lines actually hold margin

Email campaigns, real-time KPIs and operational reports pull from live CRM, production and finance data — so marketing and management act on facts, not vanity metrics.

Book a demoBack to Smart Office hub

Campaigns and analytics grounded in quotes, jobs and margin.

Expect by the end of 2026 or sooner
Marketing analytics dashboard with email campaigns and window fabrication KPI reports

Reports that don't explain why margin moved

Marketing celebrates lead volume while aluminium scrap and rework quietly ate the profit on the same quarter.

Without marketing analytics

  • Email blasts go out with no tie to showroom footfall or dealer orders.
  • Dashboards show revenue up while scrap and credits tell a different story.
  • Each manager exports their own Excel pivot for Monday meetings.
  • Campaign ROI is guessed from coupon codes nobody tracks properly.

With marketing analytics

  • Campaigns segment dealers, architects and homeowners with tracked outcomes.
  • KPI boards blend sales, production, delivery and finance signals.
  • Standard reports refresh from operational data — one version of truth.
  • Attribution links marketing touchpoints to won quotes and margin.

When analytics lag reality

  • Dealer newsletter drives calls but reps can't see which leads converted.
  • PVC line looks busy while aluminium margin carries the business unseen.
  • Rework rate spikes but quality report arrives weeks late.
  • Showroom promotion cost never compares to incremental order value.
  • Board packs assembled manually the night before the meeting.

When dashboards drive decisions

  • Email campaign builder with lists synced from CRM segments.
  • Real-time tiles: pipeline, WIP, OTD, scrap, AR aging.
  • Product-line margin reports linking quotes to actual COGS.
  • Campaign performance: opens, clicks, meetings booked, deals won.
  • Scheduled report delivery to management and department heads.

Marketing and analytics for fabricators

Measure what moves quotes, throughput and margin — not just inbox activity.

Email campaigns with templates and audience segmentation.

CRM-linked attribution from campaign to opportunity.

Configurable KPI dashboards for sales, ops and finance.

Operational reports: scrap, OTD, rework, installer SLA.

Product and profile-system performance comparisons.

Dealer and territory rollups for partner programs.

Export to PDF, Excel and scheduled email distribution.

Drill-down from tile to underlying jobs and transactions.

From campaign to measured outcome

  1. 1

    Build audience

    Segment dealers or regions from CRM with live filters.

  2. 2

    Launch campaign

    Email goes out with tracked links and showroom CTAs.

  3. 3

    Track pipeline

    New opportunities tag source; reps work leads in CRM.

  4. 4

    Report margin impact

    Won deals roll into product-line and campaign ROI views.

Analytics draws from these modules

Sales rep managing window project pipeline on a visual CRM board beside quote PDFs

CRM & Sales

Track leads and contacts, manage visual opportunity pipelines, and turn sales activity into quotes and orders without losing context.

Finance controller reviewing ledger revenue and job costing beside window fabrication orders

Finance & Accounting

Manage chart of accounts, ledger activity, revenue, expenses, invoicing and payments without separating finance from operations.

Office manager reviewing AI-parsed supplier invoices beside a window fabrication ERP dashboard

Automation & AI

Parse invoices with AI, build visual automations, delegate work to autonomous assistants, and search your own knowledge base with RAG.

Report what actually moves margin — not just lead count

Book a demo and we will configure a KPI board and sample campaign tied to your CRM and job data.

Book a demoBack to Smart Office hub
RA WorkshopRA Workshop Dark Logo

Pyramid Software's RA Workshop — 15+ years, 51 countries, 2,000+ fabricators. Locally supported in Bulgaria by Delice Automatics Ltd, official Pyramid Software representative.

  • +359 (885) 82 17 84
  • service@delice.bg
  • Golden Class 20, Stara Zagora, Bulgaria
15+ years on the line51 countries30-day guarantee (eligible editions)

Product

  • RA Workshop Lite
  • RA Workshop Express
  • RA Workshop Professional
  • CNC Add-on
  • Ra Server
  • Smart Office Tools
  • Pricing

Solutions

  • Showrooms
  • Small fabricators (5–50)
  • Factories
  • Dealer networks
  • ROI calculator
  • CNC integrations

Resources

  • Blog
  • Video lessons
  • Free guides
  • Case studies
  • FAQ
  • Online help

Company

  • About
  • Why RA Workshop
  • Contact
  • Book a demo

Legal

  • Legal notice
  • Website terms
  • Privacy notice
  • Cookie policy
  • Delice Software EULA
  • RaConnect / MicroAPI
  • DPA / Subprocessors
  • Consumer withdrawal
  • Commercial refund policy

© 2026 Delice Automatics Ltd. · RA Workshop is a Pyramid Software product

Help centre