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  4. CRM & Sales
CRM & Sales

Every showroom enquiry becomes a tracked opportunity — not a lost sticky note

Leads from dealers, architects and homeowners sit in visual pipelines tied to quotes, orders and site contacts. Reps see the full job story before they pick up the phone.

Book a demoBack to Smart Office hub

Pipelines, contacts and quote-to-order handoffs — connected to RA Workshop jobs.

CRM pipeline for window and door sales with opportunities linked to fabrication quotes

Leads leak between the showroom and the factory

A hot façade enquiry dies in someone's inbox while production schedules around jobs that were never properly quoted.

Without CRM & Sales

  • Dealer callbacks depend on whoever remembers the sticky note on the monitor.
  • Quote revisions live in email threads disconnected from the opportunity value.
  • Management asks for pipeline truth and gets three different spreadsheet versions.
  • Won jobs restart context from zero when they hit production scheduling.

With CRM & Sales

  • Every enquiry has an owner, stage and next action visible to the whole sales desk.
  • Quotes and orders link back to the opportunity so margin discussions stay grounded.
  • Visual pipelines show weighted value by product line — PVC, aluminium, installation.
  • Handoffs to production and installation carry contacts, specs and communication history.

When sales runs on memory

  • Architect specifications arrive Friday afternoon and nobody follows up until Tuesday.
  • A rep quotes the same dealer three times because prior versions aren't visible.
  • Showroom walk-ins never enter a system — they just 'call back later'.
  • Installation upsell opportunities vanish after the initial window quote wins.
  • Sales managers can't see which profile systems actually close this quarter.

When every lead has a home

  • Inbound leads auto-assign with SLA reminders before they go cold.
  • Quote history sits on the opportunity card — no duplicate work.
  • Pipeline boards segment by channel: dealer, direct, commercial, service.
  • Won opportunities spawn orders with customer and site data already attached.
  • Reporting ties closed deals to product families and rep performance.

CRM that speaks fenestration

Sales tools shaped around long-cycle window projects, dealer networks and quote-heavy workflows.

Contact and company records with site addresses, dealer tiers and architect links.

Visual opportunity pipelines with custom stages for your sales motion.

Activity timeline: calls, emails, meetings and quote sends on one card.

Quote and order linking so pipeline value reflects real fabrication jobs.

Lead capture from forms, email and manual entry with assignment rules.

Task and follow-up queues so no enquiry stalls in a busy showroom week.

Territory and team views for multi-branch fabricators.

Dashboards on conversion, average deal size and time-to-quote by product line.

From showroom enquiry to confirmed order

  1. 1

    Capture the lead

    Walk-in, dealer email or web form creates a contact and opportunity in one step.

  2. 2

    Qualify and quote

    Rep records dimensions, links RA Workshop quotes and moves the stage forward.

  3. 3

    Negotiate with context

    Revision history, competitor notes and margin guardrails stay on the opportunity.

  4. 4

    Win and hand off

    Closed-won triggers order creation with site contacts ready for production and install.

Sales works better alongside these modules

Marketing manager reviewing email campaign KPIs and fabrication margin dashboards
Partially available - discuss the current scope

Marketing & Analytics

Run email campaigns, monitor real-time KPIs and build operational reports that show what actually moves margin.

Installation coordinator scheduling window orders on a dispatch board beside units ready for site teams

Orders & Installation

Track confirmed orders from finished production through delivery scheduling to on-site installation teams — every unit tied to the job it belongs to.

Office manager reviewing AI-parsed supplier invoices beside a window fabrication workspace dashboard

Automation & AI

Parse invoices with AI, build visual automations, delegate work to autonomous assistants, and search your own knowledge base with RAG.

Stop losing leads between quote and production

Book a demo and we will map your dealer and showroom pipeline to a live CRM view tied to RA Workshop quotes.

Book a demoBack to Smart Office hub
RA Workshop

Pyramid Software's RA Workshop — production software for window and door fabricators. Locally supported in Bulgaria by Delice Automatics Ltd, official Pyramid Software representative.

  • +359 (885) 82 17 84
  • service@delice.bg
  • Golden Class 20, Stara Zagora, Bulgaria
15+ years on the line51 countriesRefund policy (eligible editions)

Source: Pyramid Software

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Solutions

  • RA Workshop Professional
  • CNC Add-on
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  • CNC integrations

For your business

  • Showrooms
  • Small fabricators (5–50)
  • Factories
  • Dealer networks

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  • FAQ
  • Video lessons
  • Free guides
  • Online help
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